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Purpose-driven brands need to find their purpose
Purpose-driven brands need to find their purpose

Many consumer brands have been creating purpose-driven campaigns, but the data shows that it's not resonating with their target audience, Millennials

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Mickael KanfiJune 5, 2019Comment
The Sustainability of Vertical Farming
The Sustainability of Vertical Farming

Vertical farming is the practice of producing food and medicine in vertically stacked layers, vertically inclined surfaces and/or integrated in other structures. 

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Stephan OuaknineMay 22, 2019Comment
What does Branding have to do with Venture Capital?
What does Branding have to do with Venture Capital?

So you have a start-up and you’re looking for funding. You’ve got a mentor or adviser and they are pushing you to think about your brand identity and put your best foot forward with potential investors. They are not wrong.

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Mickael KanfiMay 9, 2019Comment
Why Institutional Investors Are  Shifting to Cleantech
Why Institutional Investors Are Shifting to Cleantech

For years, investment in cleantech has been seen as risky, which attracted the pioneers and VCs who were willing to invest in earlier stage companies and technologies.

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Stephan OuaknineApril 24, 2019Comment
It's Time to Break Up with Coal
It's Time to Break Up with Coal

It’s hard to say goodbye to something you knew and trusted for so long. If you are still investing in dirty options like coal or fossil fuel energy, then hopefully this is your wake-up call.

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Stephan OuaknineApril 10, 2019Comment
How Microgrid Solutions Will Decarbonize Canada
How Microgrid Solutions Will Decarbonize Canada

The key to ending dependence on a centralized grid as well as bringing green energy to all parts of Canada, as well as the world, lies in finding intelligent and responsive micro-grid solutions for the energy sector.

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Jordan KasarjianMarch 28, 2019Comment
Why Energy Storage Solutions Are Vital to the Growth of Renewable Energy
Why Energy Storage Solutions Are Vital to the Growth of Renewable Energy

The current advances in cleantech across Canada have already brought us closer as a nation to decarbonizing our country. But, there remain several challenges that we as an industry must address…

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Jordan KasarjianMarch 14, 2019Comment
Why Wastewater Management is Essential for Cleantech
Why Wastewater Management is Essential for Cleantech

Wastewater management, particularly in the industrial sector, represents a critically important aspect of cleantech that will not only help the environment but address increasing regulations.

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Maya HassaFebruary 28, 2019Comment
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